In honour of technology day, some interesting findings from the conference floor.

Between sessions, make sure to check out some of the exhibitor booths on the main floor of the convention centre.

"While I may never care what my lungs look like, I certainly care what my face looks like," said a conference attendee who stopped by the booth showcasing computer imagery that transforms the object of the photo into that of a 65-year-old smoker.

The images are shocking, to say the least.

What this kind of technology might do for smoking cessation projects...